Articles
Marketing to the X and Y Generation
If you can’t understand why some of the potential customers you are trying to reach don’t seem to be fascinated with your sales talk, your touchy, feely ad, or your one-look-fits-all brochure, your bag of tricks may just be too boring or relevant to them.
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Branding Emotion, Consistency and Frequency
We buy stuff from people we like, right? We also buy from people who we trust, who build our self-esteem, who validate us, and satisfy a multitude of other needs. So why do we go to stores we hate or use vendors we don’t trust? For More
Make the Employee Experience Worth Talking About
We really shouldn’t be surprised as many businesses have had to freeze hiring, cut perks and bonuses, and/or reduce health care benefits or rework the employee portion. Who could be thinking about the employee experience during such times? Well, everyone should be. For More