Marketing

Marketing Strategies
Managing Communications Consulting serves clients with marketing strategies proven to increase their regional and national market share.  With over twenty-four years of marketing management, Susan Long-Molnar has provided leadership for corporate regional operations such as USAA, Cox Communications, and Sentara Health System as well as hundreds of small and mid-sized businesses.

What sets us apart is our integrated approach as we provide competitive intelligence and multi-channel strategies through our long-standing commitment to marketing within Virginia as well as our experience nationally in the medical, manufacturing, and technology industries.

The Message Determines the Media
Our thorough analysis of your current marketing strategies is our first priority. Branding encourages your potential customer to draw conclusions about the company or product. Typically these market targets do not have enough information or the knowledge to understand the claims of a brand. We assist you to develop the messages which will have relevancy for your target audiences. In today’s fast paced, multi-channel environment, the message determines the media. We are proud of our reputation for getting the most of our client’s budgets, unearthing opportunities they may never have considered before.

Practice Areas

• Strategic marketing plans
• Brand management
• Media planning and creative
• Web site design and content management
• Social marketing, blogs, e-news, other interactive strategies
• Direct marketing
• Marketing collateral-brochures, newsletters, case studies, annual reports

Find the cost-efficient solutions for the following areas of expertise…

Marketing
Strategic Planning
Communications Audits
Web Site Communications
Newsletters, Magazines, Brochures, Direct Mail
Corporate Annual Reports
Video Scripting/Production Management
Advertising Creative/Media
Focus Groups and Workshop Facilitation

Public Relations
Strategic Planning
Ghostwriting for Articles
Media Relations
Press Release and PSA Writing
Industry Publication Articles
Event Planning
Public Relations Audits
Literary Publicity
Speakers Bureau Development

Internal Communications
Employee Communications Planning
Management Consulting and Training
Speech writing/Executive Correspondence
Internal Newsletters
Intranet Planning/Content Development
Vision, Mission, Values Planning
Change Management Communications