Targeted Marketing
We know how critical it is for our clients to use their resources on the most likely customer demographics to increase revenue, broaden their client base and add value for existing clients. You know your markets well. We know them too. With our expertise, we assist you to evaluate, redefine, and establish valuable relationships with your markets. We also quantify and advise clients in market segmentation, addressing the most attractive market segments for their products and services.
Practice Areas:
Research and Analysis
We perform situation assessments, including management interviews and prior research. An in-depth review of current clients, targeted marketing focus, and market segments follows. We ask a lot of questions such as
- On what basis do customer groups align--attitudes, behaviors, or demographics?
- Which are the most attractive targets for the brand, in terms of market size, profitability, brand-fit and long-term interest, and the goals of the company?
- What drives purchase and decision making?
- What benefits are most important to each target market or market segment?
B-to-B Marketing
To effectively consult or execute strategy for B-to-B Marketing, you must have a clear understanding of how businesses make buying decisions. We will assist you to establish processes and strategies which meet the needs of specific decision makers, as well as the gatekeepers who significantly impact your ability to close the deal, become the vendor of choice, or switch from long standing relationships.
With over 25 years experience in B-to-B Marketing, as well as providing business development leadership within organizations, we provide highly targeted competencies to a variety of clients:
- Vendors to Manufacturers and Distributors
- Commercial Real Estate Support Services to Contractors and Developers
- Medical Services to Hospitals and Laboratories
- Software and IT to Small and Mid-Sized Businesses
- Professional Services to Businesses
- Distributors and Manufacturers to Retail
- Partnerships for Cause Marketing
- Professional Associations with Potential Member Companies
Consumer Marketing
Whether we need to take a grassroots approach to our consumer marketing within specific neighborhoods or reach consumers nationwide for a specific product, Managing Communications Consulting will strategize and execute with your team following a comprehensive approach.
Each of our success stories are unique such as redesigning a paint manufacturer’s reentry into storefront strategies to gain consumer market share, increasing revenue in high end residential markets for cabinetry and kitchen/bath companies, and increasing customers from fashion eye ware to dental care. Our strategies—whether bringing in a local sports celebrity for a retail event to supporting a business’s health fair—are the result of ROI analysis and execution is the result of attention to every little detail.
Business Startups
Managing Communications Consulting is often sought by banking and CPA associates to assist start up businesses with their initial business plans and strategic marketing plans. We often assist in determining what the marketing competencies are within the organization’s framework and the potential, or lack of potential, for the client’s products and services.
We assist you to set realistic sales goals and marketing budgets. With our experience in managing both marketing and sales disciplines, we can often serve as consultant in hiring professionals who will be the main force in building your company’s revenue.
We understand that funding for a small business startup is limited. Our team will work closely with you to define the best use of your resources with stages for increasing your efforts. Creating a brand the right way from the beginning will make the difference in how quickly you meet your business goals.