Media Relations
Managing Communications Consulting has more than 25 years experience in media relations, both in creating media interest for businesses and professionals and managing crisis so that the media will present positive communications.
Our efforts have produced numerous articles and opinion pieces published in industry, business and community publications. We position for our clients to be viewed as experts in their fields so that they are interviewed and receive excellent coverage in reporters’ stories.
We follow the stories of reporters, both broadcast and print, as well as bloggers and online sources of importance to our clients. Knowing how to pitch a story and find the hook in a client’s idea is what has positioned our firm so well in Virginia.
Preparation Results in Memorable, Useful Messages
- Core messages developed for all stakeholders, including opinion leaders, referral sources, and employees
- Message development matches actions, culture and vision of the organization
- Media consulting and training for executives to avoid “winging it”.
- Profile review of media format and specific characteristics which may impact results
- Ensure spokesperson availability and quick response
- Emphasis on recognition of employees, company and news which impacts on community and/or economic viability.