Recognition
We love to capture those moments in the lives of our clients which are timely and interesting to media. Sometimes we have to create those moments and encourage clients to share more than they might want to but if handled properly, the results can build brand recognition.
Many times we find employees within our client companies who are extraordinary in their fields, in serving their communities, and in challenging others to just be the best in what they do. We know what the opportunities are in telling those stories to the audiences of interest to your business.
Award Management
How many times have you opened a newspaper or a web page and said “We could have won that award!”? Our PR staff constantly researches opportunities both locally and nationally for award entries. We understand the criteria judges use for each award and write content which will address what they are looking for in selecting the best of the best.
Communications Strategies for Corporate Social Responsibility (CSR)
One of the best competencies companies can have today is communicating their commitment to social responsibility. You are doing highly regarded work within your community or have the potential to do so. These activities have significant influence on the perceptions and purchasing behavior of your customers.
Recognition Strategies
- Establish links for each targeted audience and market segment into your CSR plan
- Leverage your corporate mission, values and principles.
- Identify and maintain relationships with key media, community organizations, and online sources
- Research, recommend and facilitate new CSR activities.
- Create compelling messages for communicating CSR.
- Weave CSR messages into product marketing to help increase sales.
We'll help you evaluate your current strategies and assist you to either take these to the next level, add value to your reputation. And always, we seek the most cost-efficient means while gaining recognition for your company.
CSR Trends Worth Considering
- Environmental stewardship
- Global issues
- Ethics
- Healthy communities
- Homeless and hunger
- Education