Strategic Planning
Whether you engage our firm to support public relations, marketing, or internal communications, our relationship with you as a new client will begin with strategic planning. A strategic plan must be viewed as the foundation for everything which your organization does to increase sales, establish or increase brand awareness, and continue to serve your customers with legendary service.
Strategic from Goals to Outcomes
When we audit, refine or create a strategic plan, you can expect us to identify opportunities to align your goals with your actions and to build specific expected outcomes. We have assisted manufacturing companies to redefine their position with distributors, provided PR strategic plans which have expanded brand awareness into new geographical areas, and developed communications plans for major employee and organizational changes.
Our philosophy is that strategic planning should be done for every major initiative of an organization. From the PR plan for the grand opening to the client retention or client referral plan, Managing Communications Consulting will spearhead or work with your team of professionals to develop plans which drive results.
Scope of Strategic Planning
- Analyze current market (organizational, PR) research both internal and externally
- Collect and analyze additional research, both primary and secondary
- Identify market segments, specific target markets, stakeholders
- Analyze the competitive landscape, market strengths, weaknesses, opportunities and needs
- Develop clear goals, objectives, strategies, tactics, timelines, measurements, and budget along with other customized aspects of a strategic plan
- Design a customer retention plan
- Create an implementation plan and communications plan
- Facilitate, consult, and implement as needed to fulfill the marketing plan
- Manage or facilitate periodic review of the strategic plan
Susan Long-Molnar has provided marketing and public relations expertise to MSA over the past 20 years for numerous projects. The marketing strategy she assisted us to develop has been the basis for much of our growth. As a communications professional, her leadership for our five-year strategic planning sessions has been comprehensive and timely.
Bob Miller, P.E., NSPE, President
MSA P.C.